The latest fashion news can come out of nowhere, so be prepared
When I worked for a fashion magazine, I remember struggling to get out content daily. If a news story broke, like when Hedi Slimane left Yves St Laurent in March or when Beyoncé dropped her Ivy Park range in Top Shop, you had to be on it
The turn around on written content can sometimes be hours, but with video it can take days! All the organising, camera work, lighting and editing. I was always sure that if there was a quicker way to do it, our video content would surely double.
Try Captevate for Quick and Easy Editing
One way to improve the turnaround on your video content is to change your editor. And no, we don’t mean the person doing the job – we mean the software! Captevate has been developed especially to achieve fast online editing with minimal fuss and technical interference. Never miss the latest fashion news with our cloud-based online video editor that allows you to upload footage from any device or location, and store it there forever.
From there you can select clips easily and rearrange them to create seamless celebrity interviews and gorgeous fashion films. Add music, text, filter and stickers to get your video up standard.
Cover the latest fashion news with video reviews
So if you want to cover the next H&M designer collaboration or review the latest Mac Viva Glam lipstick, step up your game with a video. Using a video on your website or in social campaigns can improve engagement, brand awareness, message association and your overall design, which all lead to more people buying your product.
Video is also an asset to any marketing strategy that you can see working in real time. Videos are great content that can be shared easily, plus they make a show of the hits your content is achieving and help improve your SEO considerably.