I want to be the next Cadbury, but where do I start?
If you’re thinking about going into the business of selling sweets you better have a killer concept and an excellent marketing plan. The industry is reported to be worth four billion pounds a year in the UK alone, but competition is tough and many giants of the candy world force out a new confectionery shop every day.
We’ve all seen marketing accelerate around confectionary in recent years, from the iconic Cadbury adverts to new slogans and artwork from Oreo. Even chocolate has felt the pressure of the mobile generation to adapt and compete in better, multi-platform campaigns. So should you.
How can video lift my confectionary shop off the ground?
Video is a major asset to any marketing campaign. If you’re thinking of opening a new business or you’re in the first year or so of trading, consider your current position online: could your confectionery shop do with digital marketing?
Creating an amazing video advertising your brand will give your confectionery shop a brilliant boost. Uploading the video to various streaming services (YouTube, Vimeo), posting it to Facebook and sharing it online in communities interested in your product will lead to engagement, sharing and eventually conversion.
What effects can I expect to see from video marketing?
Using video on your website or in social campaigns can improve engagement, brand awareness, message association and your overall design, which all lead to more people buying your product. Your website’s SEO can also improve with video if you make your video easily sharable on social media.
You can save time and money by making your own video with Captevate, the online video editor. We make editing super easy with our simple interface and cloud based storage system.