How can video make you money in the first place?
There are a hundred and one things to consider when starting a company that offers professional production services. One of the main things to think about is how you will turn a profit. This is often a case of selling your company in the best light, especially if you’ve just started.
The thing that speaks the loudest about your company is your work and your roster of clients. People want to know what you’re capable of and who has paid you for your production services in the past.
A showreel is the best way to show off your production services
Video may not always prioritise conversion, but it is great for communicating in an interactive and exciting way. Once you have your footage, you may want to put together a showreel for your website.
Clip together highlights from your best work and help potential clients to understand your business. An incisive showreel is a powerful marketing medium. While they are short, they hold a lot information and offer a diverse vision of your production services. Nothing else can achieve this.
Captevate is a super easy and cheap way to crack out a good showreel
If you’ve spent a lot of money on overheads and equipment, an easy online video editor like Captevate can save you money when it comes to editing. Cloud-based editing saves time and money; it’s the future of editing!
You can also share your showreel on social media to get people engaged. Videos are great content that can be shared easily, plus they make a show of the hits your content is achieving and help improve your SEO considerably.